New Communities Theme

© RAD shooting @Sarah Babineau

THE THEME

with

For this third call for entrepreneurs, La Piscine has partnered with Radio-Canada and is seeking digital proposals for creative cultural initiatives that will help the public broadcaster engage with new communities. The goal is to better understand their aspirations, develop a close connection with them, and potentially build collaborative relationships.

The proposals will enable Radio-Canada to:

  • Facilitate the inclusion of diverse talent throughout Radio-Canada.
  • Find and effectively reach communities with high engagement potential.
  • Promote audience outreach and engagement through new sharing and innovation dynamics.

CHALLENGES FOR ENTREPRENEURS

Photo @Dawn Arlotta / CC0 1.0

CHALLENGE #1

Facilitate the inclusion of diverse talent throughout Radio-Canada

Radio-Canada continues to pursue its diversity inclusion program, which applies both to its talent and its programming. To build on these inclusion efforts, the public broadcaster wants to explore new ways of promoting diversity at all levels of the organization.

We are therefore seeking entrepreneurs capable of addressing at least one of the following questions: How can we develop solutions to help us better connect with diverse experts and their professional networks? How can we determine, understand and better reflect the job expectations and realities of diverse Canadians? How can we bring more diverse talent onto the Radio-Canada team by developing approaches to reach them more effectively in their communities?

Exemples of companies: HR tech, SMART segmentation and matching (artificial intelligence and prediction), talent management, HR operational tools, employer brand solutions, training tools, well-being at work, Happy Tech, Blockchain for HR, Edutech (training component), Match-making platform for professionals, integration of minorities, gamification solutions such as Cognitive Gaming and Serious Gaming to encourage engagement, socialization, interaction and acquisition of new knowledge in a fun and innovative way.

CHALLENGE #2

Find and effectively reach communities with high engagement potential

In keeping with its mission, Radio-Canada wants to reflect Canada and its regions to national and regional audiences. To do that even better, the public broadcaster wants to explore how AI tools can be used to enable active listening, detailed needs gathering, and contextualization of data (both qualitative and quantitative). Radio-Canada also aims to discover new audience segments with high engagement potential and tailor its service offering to those communities.

We are therefore seeking companies capable of addressing at least one of the following questions: How can we integrate multiple, meaningful data sources in order to detect and confirm weak signals? How can we find and capture data that existing data capture systems and methods are unable to detect? How can we identify engagement criteria for communities that are not part of Radio-Canada’s existing audience? How can we interpret the data currently gathered and make it more accessible so that actionable recommendations can be made for the existing media platforms?

Examples of companies: Artificial intelligence, big data capture and analysis, audience analysis, semantic analysis, voice analysis, business intelligence, conversational marketing, marketing automation (MADTech), prediction, machine learning, mediation solutions, News Tech, aggregation and news distribution platforms.

© CBC/Radio-Canada Moncton @Nancy Mclaughlin

© Culture Days 2018 - CBC/Radio-Canada Montréal @Carl Desjardins

CHALLENGE #3

Promote audience outreach and engagement through new sharing and innovation dynamics

Radio-Canada wants to get closer to its audiences to strengthen their engagement and sense of belonging. More than ever it will create audience-centric, audience-driven, tailored content and relevant experiences that connect Canadians to their communities, their country and the rest of the world.

We are therefore seeking entrepreneurs capable of addressing at least one of the following questions: How can we engage audiences and get them to take part in unique, original, collaborative experiences? How can these collaborative experiences be facilitated across the country? How can these collaborative experiences be used to capture trends? How can a diverse range of opinions be reflected and respected in those collaborative spaces?

Examples of companies: Edutech (to get closer to youth communities or other groups), digital solutions strengthening social diversity and dialogue, collaborative platforms, collective intelligence platform, cultural mediation solutions, platform distribution, socialization and curation, community engagement platforms and tools, content management and moderation solutions, serious games engaging dialogues between communities.

EXPERIMENTATION SPACES

As part of this call for entrepreneurs, startups will be asked to present the environment of experimentation in which their proof of concept could be tested. The following list describes Radio-Canada communities, initiatives and areas of expertise that could provide suitable testing grounds:

  • The strategy and the five strategic priorities of Radio-Canada: click here
  • The blog presenting the initiatives and projects of Radio-Canada: click here
  • The Radio-Canada’s diversity and inclusion initiatives:  click here, click here
  • Digital products developed by Radio-Canada : click here
  • Digital Media’s offer : click here